Your 15-Second Audio Logo

Your 15-second audio logo (sometimes called elevator speech) conveys who you are quickly to potential clients, piques their interest in what you do and creates a sense of urgency for them to take action in working with you. It expresses the value you provide (what people will get as a result of working with you) and differentiates how you stand out from other solution providers in helping them get what they want or need. The idea is to communicate clearly what your clients want, how you help them and what the key result is for them. (Note: this is different from your Life Purpose Formula because it is externally oriented for the benefit of other people to understand your services.)

I help ______ to ______ so they can ___________.

I help (who / what) to (do / create / change / achieve what) so they can (have / enjoy / experience what result).