Top 7 Motivators, or Soul Needs, People Want to Fulfill

According to Anthony Robbins, there are seven core soul needs that people are looking to fulfill. By understanding how your product or service can meet these needs, you can speak directly to your prospective and current clients through the language of their soul.

1. Significance – people want to matter and to make a difference.
2. Certainty – people seek stability and reassurance.
3. Variety – people want to be stimulated and to have choice.
4. Love – people need to experience many kinds and levels of love.
5. Connection – people seek connection with Self, Source and each other.
6. Contribution – people want to give to make things better in the world.
7. Growth – people want to learn, grow and become more of their best self.