3 Reasons People Bu

There are always two reasons why people buy anything – the reason the prospective client thinks s/he is buying and then the real reason (ala Mark Twain); however, the prospective client is often unaware of the real reason. The three most basic, bottom-line real reasons that underlie people’s reasons for purchasing anything are below.

1. It’s what they want.
2. Addresses fear.
3. Assuages guilt.

Know which motivates your target market to taking positive action to create compelling calls to action.