Address Wants / Fears In Your Marketing

In order to address people’s wants and fears, focus your marketing with the following in mind.

• Offer specialized expertise in providing the solution to their problem.
• Ensure there is a high perceived credibility for your solution by including your background.
• Provide a targeted solution to their problem.
• Share proven process via success stories, testimonials and case histories.
• Offer growth opportunities beyond what’s expected.
• Price according to your market; generally, high fees reflect expertise and experience.
• Offer an innovative solution based on your unique process (could be signature product).
• Use descriptive, proprietary language in your marketing.
• Have multiple access / price points to your products and / or services.
• Create simple ordering and navigation systems for your clients to use online.
• Have personalized follow up systems in place.