5 Questions for Compelling Headlines

Ask the following questions about your headlines to make sure they are compelling.

1. Is your headline offering a reward for the reader to spend time / energy reading your sales copy?

2. Are there additional specifics that would make your headline stronger / more enticing / more credible?

3. Does your headline evoke a strong emotive response for the reader that they can take action on?

4. Does your headline get the reader to nod their head in agreement?

5. Could you add something intriguing to further induce your reader to move into your sales copy?