6 Things Your Information Product Should Include

1. Your Story – where your passion comes from and why do you do what you do.
2. Mind Shifts – the things they must shift in their beliefs before / as they take in the information in the product.
3. Action Steps – the call to action, what you want your client to do to get the results they want.
4. Success Stories – use client examples, testimonials and case histories you have over the years.
5. Next Step – the specific special offer / invitation to enroll into your program or package.
6. Encouragement – summarize what you’ve shared, reinforce the benefits and remind them that they are at choice and have the ability to have a new experience as the result of your program or package.