5 Elements of a Branding Website
1. Your ‘who’ / niche market is evident; your people know they are in the right place and feel you speaking to them about their challenges that you can solve.
2. There is an opt-in form to collect name and email; generally there is a special offer giveaway as an incentive to share their information.
3. The headline is strong, clear, gets their attention and speaks to the benefits of your solution.
4. The site is easy to navigate with a clear call to action; the visitor knows what to do next.
5. There is credibility with photos of you and/or your product, privacy notice, contact information, bankcards accepted for payment, membership decals, and seals of approval (Better Business Bureau, Authorize.Net, etc.).