Word Bridges for Potential Clients
Your potential clients may not understand the subtleties of your solution. In order to help your potential clients understand that you can deliver the benefits they are looking for, use a declarative scenario that describes what they want and weave that back to what you do. Use their words so that it is directly relevant to what they want, and they know that you have heard them.
Formula:
You want ________ and what I know to be the best way to get that is ______________.
Examples:
You want to accelerate your business results and what I know to be the best way to get there is to understand your own evolution so you can gain clarity in expressing who you are through your business as your life purpose made manifest in the world.
You want to express your soul more directly through your business and what I know to be the best way to get that is to align everything you do with your life purpose, address what gets in the way as you go, and keep taking clear, focused action in such a way that your heart sings daily.