Product Development

"You need the kind of objectivity that makes you forget everything you've…


Customers Demand

"You can't just ask customers what they want and then try to give that to…


Niche Marketing

"No matter what or whom we're talking about, from movies to chiropractors to…


Customers Feedback

"Companies are learning that it's much better to offer customers a place to…


Best Idea

"Take two ideas and put them together to make one new idea. After all, what…


Creating Marketing Content

"What makes content engaging is relevancy. You need to connect the contact…


Conversation

"Good-bye, Broadcast. Hello, Conversation." SHEL ISRAEL CO-AUTHOR OF NAKED…


Clarity

"Clarity trumps persuasion." DR. FLINT MCGLAUGHLIN DIRECTOR, MECLABS


Capturing your Audience

"Understand why and how your audience uses technology and then start trying to…


Right Attitude in Business

"Be passionate about the culture and the business, and remain positive,…