Effective Marketing

"Marketers need to build digital relationships and reputation before closing a…


Effective Engagement

"Effective Engagement is inspired by the empathy that develops simply by being…


Effective Advertising

"It no longer makes economic sense to send an advertising message to the many…


Product Development

"You need the kind of objectivity that makes you forget everything you've…


Customers Demand

"You can't just ask customers what they want and then try to give that to…


Niche Marketing

"No matter what or whom we're talking about, from movies to chiropractors to…


Customers Feedback

"Companies are learning that it's much better to offer customers a place to…


Best Idea

"Take two ideas and put them together to make one new idea. After all, what…


Creating Marketing Content

"What makes content engaging is relevancy. You need to connect the contact…


Conversation

"Good-bye, Broadcast. Hello, Conversation." SHEL ISRAEL CO-AUTHOR OF NAKED…