How to do Copywriting in 10 Easy Steps
Task #1 – Main Page Content [Lynn]
Each of the following pages needs typical content. (Attention Getting Headline problem focused if possible, problem/solution for target market, something that underscores credibility i.e. all the books we’ve written/clients we worked with, call to action.)
*Note that we should have at least “semi-clever names”
– Results e-Series <<< is e-Series right? Maybe “Action Results Guide”* dunno?
The description should tell people that they will get answers to the 5 questions and the 11 minutes per day action plan (it could outline it…or just say, “trust the chef”.
– Monday Motivation*
daily/weekly conference call. could be 1 segment or multiple over an hour. (for members/people who bought course only)
– Answers “Quick Dirt” “Sweet Scoop” “inside scoop” “
People ask questions. We post answers regarding what they should know/the bottom line. (page of blog posts tagged as answers)
– Actions “Action Pop”*
People ask how to ____. We post answers regarding what they should o. One-off issues. (page of blog posts tagged as answers)