4 Vital Marketing Systems

Follow your money to know how to create leads; that is, the source of the leads you currently receive that convert to paying clients is a source you want to cultivate. Make sure that you have these four marketing systems in place to take optimal advantage of that cultivation process.

1. Lead Generation

Prospecting for potential clients to generate leads for you to convert.

2. Connection Point

The place where your offer meets the needs / wants of your prospective clients.

3. Lead Conversion / Closing

The call to action for your prospective client to take on your offer.

4. Follow-Through

Cultivating the relationship as well as ensuring good customer service and delivery.