3 Steps to Making A Decision

Another way to consider the buying criteria from your prospective client’s perspective is to look at their decision-making process. Your marketing information and offer should take these three steps into consideration in order to help your prospective client make their buying decision easier. (By the way, this is the same process that you go through when you’re making a buying decision.)

1. Is this something I want to be, do or have?

2. Is being, doing or having this going to help me fulfill my purpose?

3. Is this something I don’t already have and can’t access somewhere else?