11 Elements of Your Written Sales Message
Remember that people read in two styles: by sub-heads, bullets and highlighted areas OR by reading all the information for the details. You want to appeal to both types of reader.
1. Headline (attention getting, benefit-filled)
2. Sub-head (brief summary of what you are offering)
3. Opening (overview, welcome)
4. Presentation of Problem or Challenge Along With Effect of It In Their World (problem / pain / impact of it)
5. Your Solution / Benefits of Solution (what they will experience and/or relief they will get)
6. Proof / Credibility (testimonials, your back story)
7. Guarantee (demonstrate your belief and integrity)
8. The “Close” (summarizing why they should purchase your solution)
9. The “Ask” for the Sale/Offer (what they should do / the call to action / include premiums and/or bonuses here)
10. Summary of What They Get
11. P.S. (address any key points that might cause them reluctance or hesitation in taking action)