“What we really need is a mindset shift that will make us relevant to today’s consumers, a mindset shift from ‘telling & selling’ to building relationships.”
JIM STENGEL
FORMER GLOBAL MARKETING OFFICER
PROCTER & GAMBLE
“What we really need is a mindset shift that will make us relevant to today’s consumers, a mindset shift from ‘telling & selling’ to building relationships.”
JIM STENGEL
FORMER GLOBAL MARKETING OFFICER
PROCTER & GAMBLE