"Think about what a user is going to type." MATT CUTTS GOOGLE
by Sam Ingersoll
"...the Internet has turned to be a controlled, one-way message into a…
"For the past 10 years, corporations have been trained that they should use…
"If you have more money than brains, you should focus on outbound marketing.…
"To trust agents, hyperlinks are the twenty-first-century equivalent of the…
"Think like a customer." PAUL GILLIN AUTHOR OF THE NEW INFLUENCERS
"Authenticity, honesty, and personal voice underlie much of what's successful…
"When you've got people commenting on your stuff, or calling you out or…
"Good content should be at the heart of your strategy, but it is equally…
"Until Facebook came along, there was hardly anywhere on the public internet…
