The Great Pay-Per-Click Scam!

I was just reading a report by BorrellAssociates.com on the huge numbers of businesses who advertise on Google and then quit. They call this the “Churn Rate” and the numbers are huge at 50%-60%.

These business owners do not see a high ROI because – their websites are poorly designed; their products and services are not better than their competitions’; they don’t communicate well using large font sizes (much less audio and video); they don’t use text, photo, audio and video testimonials well; they don’t pay attention to Social Media Optimization strategies; and they don’t have automated or effective CRM or sales systems. Most SEM companies don’t help businesses do any of these things well.

Many technology companies that sell individual services do not tell business owners, “Gee, the problem is You,” and give internet advertising a bad rap. I hear, “I hired this company to advertise online and we got a few clicks but no leads,” all the time. Well….duh!

“The Great Pay-per-Click Scam” is that Search Engine Marketers know all about their own Churn rates but still keep selling their services, instead of forcing every advertising to go through some kind of market research, strategic positioning, usability, copywriting, and sales training bootcamp!

I swear to never, ever run a Google Adwords campaign unless my clients have gone through the Step-by-Step process which (oddly enough) is the subject of my next book.

Now, if you really want to dominate your market, then you build these into a comprehensive plan following these 22 Steps.

*You might not need to do all of them in the exact order but this is a really solid outline.

22 Steps to Earning More Money Easily

#1. Start with Market Research & Strategic Positioning

#2. Use Measurable Goals to Create a Sticky Plan for Success

#3. Choose & Get the Kind of Website You Need & Will Use

#4. Design Your Website for Lead Capture & Sales

#5. Program Your Website for Visitor & Spider Love

#6. Use Chat, Phone, Video so Website Visitors Contact You

#7. Create Simple Content that Sells – Automatically

#8. Engage & Interact via Blog & Social Network Apps

#9. Use Website Audio, Video & Graphics to Communicate

#10. Use Analytics & Usability Testing to Improve

#11. Implement Auto Follow-Up Systems that Work

#12. Stop Selling! Use Better Words & Some Tricks

#13. Advertise on Google to Generate More Leads

#14. DO Search Engine Optimization that Increases Sales

#15. Sell Yourself via Social Networks & Content Distribution

#16. UpSell & Add Revenue Streams for Higher Profits

#17. Use Print Materials to send Contacts to Website

#18. Become an Author & Be THE Expert in Your Market

#19. Teach & Coach to Learn & Earn More than Your Students

#20. Use Staff Communication Systems to Cut Costs

#21. Outsource &

#22. Streamline to Increase Profits

I usually only do this for a select group of clients (and usually under Non-Disclosure Agreements) but I’m considering creating a Webinar series and/or coaching series to train folks – more easily.

Are you interested?

If I do this it will be for a very limited number of people.

Comment below to join the waiting list…

Tagged as: Borrell Associates, Clickable, Google Adwords, PayPerClick