Internet Marketing
IM Consulting
Master the 7 Principles of Business Success
Principle #1. Be where your customers are
Email, Voicemail, Phone and Video Calls
PPC – the fastest
- What this is?
- What you should do?
- What we do and what we charge?
-cost vs benefit analysis
- How do you know if it is working?
SEO – powerful over-time
- What this is?
- What you should do?
- What we do and what we charge?
-cost vs benefit analysis
- How do you know if it is working?
Content Distribution
- What this is?
- What you should do?
- What we do and what we charge?
-cost vs benefit analysis
- How do you know if it is working?
Social Network Marketing
- What this is?
- What you should do?
- What we do and what we charge?
-cost vs benefit analysis
- How do you know if it is working?
Step-by-Step Action Plan
Principle #2. Give Them What They Want
- How do you know what they want?
- PPC
- Home Search Websites
- CMA
Principle #3. Communicate how you are better
- What is your Unique Selling Proposition
- Establish yourself as LOCAL Expert
- Establish yourself as Expert in Types of Services or Housing Types
- What benefits can you provide them?
- Can you prove you are better?
- Testimonials
- Using Social Proof
Give them the information they want
- Home Search Data (and problems with)
- Using Landing Pages to do this
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Principle #3. Make buying or hiring you easy
- Capture Contact Information
- Offer Multiple ways to contact you
- Comparison language
- Frequent Follow-Up
Principle #4. Build Relationships
- Blog, Photos, Videos
Principle #5. Do what you say you will do
- That’s your business
Principle #6. Help them refer you.
- 12-3-3 program
- Follow-up
Principle #7. Do these as effectively, regularly, and efficiently as possible.
- Virtual Assistants
- Overseas Outsourcing.
